A decade in the making, Cleverly’s specialist textiles love the skin. 

But first, fabric. Our superfine cotton sateen and Greek cotton terry have been engineered from scratch, which makes Cleverly an outlier in an industry that defaults to sourcing off-the-shelf. 

Conceived by art dealer Roshana Lewis and architect Amelia McPhee, the genius of Cleverly is this dovetail of art and science. The duo relished the opportunity to rethink cotton – in terms of its texture and performance. It was in the mills of Portugal that the founders gained an intimate understanding of the textile region’s heritage techniques and best practice sustainability. This immersive education equipped them with the audacity to innovate; rules were questioned and refined, novel details were dreamt up then stress-tested. 

Patient yet relentless in their pursuit of uncommon quality, our founders care deeply about how fabrics feel, function and endure. Working closely with Cleverly’s expert team, they specify the yarns, the weaves, the weight, the twist of the loops, the washing temperatures, the timings. Nothing escapes their attention or imagination.

This rigorous approach has reaped tangible results – the sheer joy of correctly weighted terry for a seriously efficient dry. The greater surface area of Cleverly’s extra-long loops and a particular twist work together to swiftly absorb water. 

This same attention to nuance applies to Cleverly’s cotton sateen sheets. Long-staple fibres have been reshaped to achieve an almost silken texture, the structure of the yarns relaxed to encourage airflow, even the weave is oriented to make gliding into bed a seriously smooth manoeuvre.

The beauty of original thinking has achieved specialist textiles with universal appeal.

Absolutely irreplaceable, Cleverly feels different.