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Laundry Care

Washing & Drying

Cleverly products are made of high quality cotton which responds better to washing and drying at lower temperatures. Wash at or below 40 degrees and don’t overload the machine. Then tumble dry on the lowest setting. To maintain optimal softness we recommend keeping your towels moving in a tumble dryer or in the breeze. Avoid drying any cotton products in the harsh sun.

It is recommended that all towels should be washed after every 3 to 5 uses, depending on their ability to dry between uses.

Bedding should be washed on average once a week or fortnight depending on use.

Wash Bag

Every Cleverly item comes in its own, customized wash bag. Designed from scratch to protect your item in the machine, we recommend using it for every wash.

Terry Towelling

Always wash first. Cleverly towels and robes should be washed and dried before use to stabilise the long loops and increase absorption. They may shed some cotton fluff during your first few washes. This is normal with plush fabric and nothing to worry about.

If one of the terry loops should catch on something and pull out, just snip the thread at the level of the terry loops. As it is a tightly woven fabric, it won’t cause unravelling. Over time with washing, the ‘pull-ability’ will reduce dramatically.

Denim Bags

Cleverly denim bags are dyed in the traditional indigo technique. If you love your bag the way it is, wash it inside out with similar colours in cold water to maintain its colour and looks. Tumble dry on the lowest setting to prevent shrinkage, excess friction, and fading.


Cleverly clothing has been pre-shrunk. Everything else will shrink a barely noticeable 5% after the first wash.

Cleverly Care - TIPS

Too much detergent can cause musty smells and poor absorption. Fabric softener can reduce absorption too. If you notice either problem use half a cup of white vinegar in the fabric softener compartment of your washing machine. It will act as a natural softener and a natural antibacterial agent too.

Cotton is at its best with a moisture content of 7%. Try not to dry out your cotton products too much as it will reduce their lifespan.

Occasionally check your washing machine and tumble dryer drum for sharp edges caused by buckles etc. Sharp edges can make small holes in any washed item and reduce longevity.

Certain skin care products and cleaning products contain peroxide or chlorine bleach, please keep these away from your Cleverly products. Bleach will turn any coloured fabric pink/yellow.

Please contact us with any enquiry about washing and caring for your Cleverly items. We are dedicated textile geeks and love nothing more than engaging about Cleverly fabrics.